B.B.A.

Bachelor of Business Administration (B.B.A.)

The B.B.A. program focuses on management skills, entrepreneurship, and leadership development. The students gain insights into marketing, human resource, finance, and operations through case studies, projects, and industry interactions. Ideal for the aspiring managers and entrepreneurs, this program opens pathways to careers in the corporate management or an MBA. The major subject areas covered in the program includes the following:

Major Subjects in B.B.A. Program:

  • Principles of Management
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Organizational Behaviour
  • Business Law
  • Entrepreneurship Development

Eligibility Criteria

Candidates seeking the admission to the Bachelor of Business Administration (B.B.A.) degree must have passed the Higher Secondary Examination (with English as a subject) conducted by the Gujarat Higher Secondary Education Board or an equivalent examination from any other recognized statutory examination body or the university.